Orchard Monster AR - Re:Route

Project: Orchard Road Event AR Experience (with Superpixel) Platforms: TikTok & Meta (Facebook/Instagram)

• Overview: I coordinated and developed the Augmented Reality (AR) components for this location-based client event. My role served as the bridge between the creative and development teams, ensuring a smooth production pipeline.

Key Responsibilities:

• AR Development: Built and deployed effects using TikTok Effect House and Meta Spark AR.

• Technical Art & Optimization: Managed the asset pipeline, ensuring high-fidelity 3D assets were optimized to run smoothly within the strict performance constraints of social media platforms.

• Quality Assurance: Led the testing phase to ensure stability across different devices.